People say that art and commerce cannot exist together. That in being artistic, it means that we as creative people are somehow incapable of comprehending even the simplest of business principles; that somehow it would devalue our creative expression if we attempted to design strategically.
Design, as an ideal, is idea brought to life through purposeful, inspired energy. It is human-centered and seeks ultimately
to be useful and engaging. But design is also a business and in being a business it should provide innovation that aligns with strategic market insight and brand intelligence at all times.
At moca creative we understand that art and commerce can not only exist together but that they are, in fact, synergistic.